TP-Link Smartphone Experienced Impressive Growth: Q1 2018 Shipments Reaches 300% Year-on-Year

May11, 2018

The smartphone brand of TP-Link, Neffos, has been gaining ground since the beginning of 2018. IDC statistics for the worldwide smartphone market in Q1 2018 show that global smartphone shipments are in a downward trend. Against a backdrop of 6.3 percent overall decline, however, Neffos Q1 2018 shipments increased impressively by 200%. 

A total 300% growth attributes to the break-through across the globe. In detail, Neffos gained a 338% shipments increase in East Europe and 270% in Asia. While in West Europe, the number is 168%. In South America, the shipments were up 148%. 

The impressive growth resulted in uprising popularity of the Neffos products. Neffos X1 Lite was the best-selling product. C5 and Y5 were also popular in market. To meet consumers’ needs, Neffos has released new model selfie-focused C7 and dual-camera N1 in March. 
The Neffos N1 features two 12-megapixel rear cameras equipped with Sony IMX386 sensor work harmoniously to shoot beautiful portraits with a shallow depth of field. The bokeh-effect feature makes it possible for subjects to stand out from the background, similar to how an expensive DSLR camera with a wide-aperture lens would take pictures. The C7 offers an ergonomic metallic form and a bright, crisp 8-megapixel camera for selfies on the phone's generous HD display. Selfies can be fixed and enhanced further with the help of ArcSoft’s 10-Level Real-time Beautify. 

The dedication of Neffos to uncompromised excellence is echoed by TP-Link, which has a 22-year history of making reliable products and offering superior after-sales service to customers worldwide. In a time when smartphones prices are exponentially growing — sometimes beyond accessibility — Neffos offers unbeatable performance and price through supply chain integration, sales and channel control and a better understanding of its consumers.

With great products and affordable prices, Neffos proves that high-quality, high-performance smartphones are not only achievable, but affordable. Neffos is prepared to continue the outstanding growth, bringing better products to consumers.

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